Marketing events worldwide 2020-2022, by type
During a 2021 survey among 8,227 marketers worldwide, 40 percent of their events were predicted to be virtual in 2022, while 35 percent were predicted to be hybrid and another 35 percent were expected to be held in person. This marks an increase in virtual events from the 2020 value of 35 percent, and a decrease from the 32 percent share of both hybrid and in-person events in 2020.